My Projects

Planned, created and launched LinkedIn newsletter on behalf of Vice President for Europe and Latin America for global animal-health technology company.

Purpose was to increase senior thought-leadership efforts, build trust and authority from "the top" to further connect with target audience. Brought in 700+ subscribers in under a week.

Example edition here

Ghostwriting

1

Top performing SEO blogs are created to drive HIGHER viewing times and subtle, yet effective lead conversions. Customer-centric content is the TOP priority.

No bragging rights included - as it's NOT about your awards, length of time in the business or even solely just your products. It's about helping the customer in every way you can. And writing about the things they care about. Then finding ways to relate your product.

See example here.

Blogs, Case Studies & eBooks

3

A key example of successful planning, hosting, launching and distribution of engaging content within a podcast program for Animal- Health SaaS company.

I hosted this every month for Covetrus managing to secure key veterinary influencers with over 40,000 followers, experts and leaders. Used to create evergreen content stream over the year.

Average of 12 min engagement time on videos + 4 minute average reading time on each accompanying blog post.

Podcast Content

2

Experience from well erm... 15+ years' work experience. Regular blogger on Medium.com, published a personal book in 2022 - and worked with an Opinionated Editor, taken multiple courses and worked with two of the largest news agencies in the world.

Learned TONS in the process. Developed top-notch editing skills. Not to mention, been a Content Production Manager at Franklin Templeton - a heavily regulated industry in the world of Financial Services.

All of which ='s meticulous and careful editing wizardry.

My lovely book

Editing & Proofreading

4

Kim is the master of content marketing and words. In my time working with her, she transformed the content marketing space for our technology business. From reports, to articles, eBooks, case studies, product marketing, messaging, positioning, market research, or even hosting a podcast, Kim’s skills are deep across many areas.

Kim has the incredible ability to look at any problem or challenge strategically, digest it and develop effective solutions quickly. She's supremely efficient in the production of content and highly skilled in her approach of researching an audience to deeply understanding their pain points and challenges, and then producing content that caters to that audience. This is what sets her apart.

Josh Littler

Marketing Manager

Covetrus

Hear it from others

Kim brings a blend of creativity, innovation, strategy, experience as well as having the ability to deliver quickly and execute with success which is super rare in a world full of 'strategists.'

Her positive attitude and drive makes her an absolute joy to work with. She has the unique ability to bring out the best in those around her, fostering an environment that is both productive and enjoyable.

For founders and organisations looking to seriously enhance their content strategy, Kim is the person you need. I wholeheartedly recommend her, confident that she will be an asset to any company fortunate enough to work with her. Kim is not just a safe pair of hands; she's a force of nature in content strategy and production, and I couldn't recommend her highly enough.

Rachael Dixon

Senior Business Developer

The Associated Press

I had the pleasure of having Kim in my team at Covetrus as the Content Marketing Manager.
She’s is a very experienced writer and an astute strategic planner, but what really elevates Kim is her ability to put herself in the buyers mindset so she understands clearly what the purpose is of each piece of content she creates and what success looks like. This enables her to be strategic with the content she creates to drive real business outcomes.

Kim’s the sort of individual who seamlessly fits into a high performing environment and is very quickly able to contribute. With a high EQ and empathic nature, another key strength of Kim’s is her ability to very quickly build trust and credibility across all levels of an organisation.

Toby Marosszeky

Chief Marketing Officer

Ivvy

Deep in the buyers mindset...

Ed Davis
International Client Relationships
BBN International

I have known Kim for almost ten years now and I was excited when she announced the formation of StoryShifter, because I know telling stories is a passion of hers…and it shows in her work.

Since she opened her business, we have been thrilled to include her in our projects and engagements. The great thing is she isn’t just someone who takes a brief and then churns out whatever is asked. No, she is thoughtful and meticulous in what she creates and every project she has worked on has exceeded both our expectations as well as our clients’ expectations.